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    Here’s What Happened When a Guy in Amsterdam Quit Sugar for a Month

    You'll most likely have a friend somewhere that has given up on the typical Western diet and taken on a significant challenge: going 30 days without chowing down on foods with added sugar. 

    That means no soda, no sugared cereals, no doughnuts.

    That’s a pretty tough task but Sacha Harland, a member of the Netherlands-based Web video team Lifehunters, has taken it to another level. He has decided to ditch sugar—and alcohol, foods with artificial flavors or colors, and junk food such as pizza. He captured his physical and mental journey in the video below.

    After having a physical before embarking on the experiment,  it turned out he’s quite fit however his cholesterol is high.

    Meanwhile, one of the other members of the Lifehunters team goes through the food they found in Harland’s home. From the iced tea to the teriyaki sauce, everything has added sugar. “So I have no idea what you’re going to live on, Sacha, but good luck,” says the team member.

    Harland’s friend isn’t the only one noticing how much sugar is in processed food. A recent survey in the U.K. found that 75 percent of people are actively seeking out items with less sugar, and 85 percent are reading labels to avoid the sweet stuff. Thirty percent said wanting to avoid health problems related to eating large amounts of sugar, such as high blood pressure, diabetes, and obesity, is driving their decision to eat healthier.

    After 4 days, Harland starts to feel fatigued and constantly hungry, craving foods that contain sugar. It also doesn’t help that he’s surrounded by tempting advertisements, readily available sodas and other junk food.

    During a scene, Harland's friend orders pizza while Harland munches on his umpteenth salad, and in another he’s sitting outside a burger hole, fighting the temptation to go in.

    The irony is that Harland and his friend pranked attendees at an organic food convention in Holland by feeding them McDonald’s that had been arranged into canape size portions. Holland and his partner in crime asked folks if they liked the taste of the bite-size pieces of McNuggets and Big Macs.

    Harland soon learns that his taste buds have been trained throughout his life to crave salt- and sugar-laden items.

    By the end of the 30 days, he no longer wants to eat foods that are sweetened, he’s dropped some weight, and he has lower cholesterol too.

    Watch the awesome video here:

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